Precision Marketing Response Awards 2006
Results
Best Automotive
Winner
Range Rover Sport Launch
Land Rover UK
Craik Jones Watson Mitchell Voelkel
Finalists
AUDI Elements
AUDI UK
20:20 London
RX400h 'Box File'
Lexus (GB)
Partners Andrews Aldridge
Illusions
Volkswagen
Proximity London
Best FMCG
Winner
Serendipity - Pity to waste it
The Glenmorangie Company
Story
Highly Commended
BELL'S Father's Day
BELL'S Scotch Whisky
Craik Jones Watson Mitchell Voelkel
Finalists
GORDON'S RM programme
GORDON'S Gin
Craik Jones Watson Mitchell Voelkel
Bertolli Il Gusto
Unilever - Bertolli
Craik Jones Watson Mitchell Voelkel
Best Financial Services
Winner
Socks
first direct
Craik Jones Watson Mitchell Voelkel
Highly Commended
Lifeline Plus
AIG
Juice
Finalists
Handbag
American Express
OgilvyOne worldwide
Digital Mailer
AXA
Sharpen Troughton Owens Response
Best Charity
Winner
Still Here
Cancer Research UK
OgilvyOne worldwide
Highly Commended
Alternative Gift Catalogue
World Vision UK
Domain
Finalists
I'm in
Oxfam
Draft London
Light in the darkness
RNLI
Proximity London
Baby Names
NSPCC
WWAV Rapp Collins
Best Travel and Leisure
Winner
Days Out
South Eastern Trains
Rapier
Finalists
Expense Form
Virgin Trains
Craik Jones Watson Mitchell Voelkel
Chores
Virgin Holidays
Kitcatt Nohr Alexander Shaw
ECRM
Virgin Holidays
Kitcatt Nohr Alexander Shaw
Mud
Wales Tourist Board
Partners Andrews Aldridge
Best IT
Winner
Error Letter
Telewest
Rapier
Finalists
Cable Ties
BT
OgilvyOne worldwide
Giving Customres a Better Mobile Life
The Carphone Warehouse
WDMP
Best Business to Business
Winner
Empty Envelope
Royal Mail
Proximity London
Finalists
Ice Skating Priests
Stella Artois
Draft London
SIM Card Reader
American Express
OgilvyOne worldwide
SAP - Statement
SAP
OgilvyOne worldwide
Best Home Shopping and Retail
Winner
Serendipity - Pity to waste it
The Glenmorangie Company
Story
Finalists
Every Little Helps
Tesco.com
EHS Brann
Wild Birthday
Early Learning
Personal
Wage Packet
B&Q
RMG Connect
Junk Mail
James Lee
Sharpen Troughton Owens Response
Best Utilities and Public Services
Winner
Congestion Charge - 'Pay by text'
Transport for London
Chemistry Communications
Finalist
Know where you stand
Land Registry
COI/SMP
Best Direct Mail Initiative
Winner
Serendipity - Pity to waste it
The Glenmorangie Company
Story
Highly Commended
Socks
first direct
Craik Jones Watson Mitchell Voelkel
Finalists
Digital Mailer
AXA
Sharpen Troughton Owens Response
Toxic Tree
WWF
WWAV Rapp Collins
Best Responsive Inserts Initiative
Winner
Mud
Wales Tourist Board
Partners Andrews Aldridge
Highly Commended
Butlins Stickers
Butlins
Clark McKay & Walpole
It's not funny
TV Licensing
Proximity London
Finalists
Chores
Virgin Holidays
Kitcatt Nohr Alexander Shaw
Mother's Day
Cancer Research UK
OgilvyOne worldwide
Best Responsive Door Drop Initiative
Winner
Donkey
Sightsavers
Tullo Marshall Warren
Finalists
Bertolli II Gusto
Unilever-Bertolli
Craik Jones Watson Mitchell Voelkel
Junk Mail
James Lee
Sharpen Troughton Owens Response
Best Responsive Press Initiative
Winner
Motivations That Matter
Department of Health
COI/Kitcatt Nohr Alexander Shaw
Finalists
Risk
Insight Investment
Sharpen Troughton Owens Response
4th Quarter press acquisitions
PruHealth
TEQUILA\London
Best Responsive Radio Initiative
Winner
Make Autism Count
National Autistic Society
Watson Phillips Norman Ltd & Mike Colling & Co. Ltd
Highly Commended
Still Here Radio
Cancer Research UK
OgilvyOne worldwide
Best Responsive TV Initiative
Winner
The AA Team
AA Insurance
Rapier
Finalist
Still Here TV
Cancer Research UK
OgilvyOne worldwide
Light in the darkness
RNLI
Proximity London
Best Integrated Campaign
Winner
It's not funny
TV Licensing
Proximity London
Highly Commended
Still Here
Cancer Research UK
OgilvyOne worldwide
Mud
Wales Touris Board
Partners Andrews Aldridge
Best Use of Copywriting
Winner
Error Letter
Telewest
Rapier
Best Use of Art Direction
Winner
Socks
first direct
Craik Jones Watson Mitchell Voelkel
Highly Commended
Woolly Book
prego*
Finalists
High Value Donor Campaign
Samaritans
Kitcatt Nohr Alexander Shaw
It's not funny
TV Licensing
Proximity London
Teleport Launch
Telewest
Rapier
Guru Books
HP
Sharpen Troughton Owens Response
DM Futures – Young Account Team/Individual
Winner
Liz Barnsdale
Communication Solutions
Liz BarnsdaleCommunication Solutions
Finalists
Laura Ohrman
Tullo Marshall Warren
Amy Grundy
intelligent Marketing
Sophie Kerbegian
Tullo Marshall Warren
DM Futures - Young Creative Team/Individual
Winner
Rob Ferrara & Liz Franklin
Rapier
Finalists
Robbie Greatrex & Rob Mosley
Proximity London
Nick Cooper & Chris Spore
WWAV Rapp Collins
Agency of the Year
Winner
Kitcatt Nohr Alexander Shaw
Finalists
Tullo Marshall Warren
OgilvyOne worldwide
Client Marketer of the Year
Winner
Hamish Torrie
The Glenmorangie Company
Finalists
Michelle Henderson
The Carphone Warehouse
Matt Button
Lexus GB
Direct Brand of the Year
Winner
first direct
Finalists
Tesco
Cancer Research UK
Client Marketer of the Decade
Winner
Anthony Newman
Cancer Research UK
Finalists
Grant Harrison
Tesco Clubcard
Peter Simpson
first direct
Agency of the Decade
Winner
Partners Andrews Aldridge
Finalists
WWAV Rapp Collins
Harrison Troughton Wunderman
Grand Prix 2006
Winner
Serendipity - Pity to waste it
The Glenmorangie Company
Shortlist
Selected from the 2006 category winners
Grand Prix of the Decade
Winner
Tesco Clubcard (1997)
Tesco
Evans Hunt Scott
Finalists
Lego Brand Mailing (1998)
Lego UK
McCann-Erickson Manchester
Six-pack (1999)
Bio Medical Research
MBO
Virgin Atlantic Upper Class (2000)
Virgin Atlantic Airlines
Zinc
Camouflage (2001)
The Army
COI/Cramm Francis Woolf
Volunteering World (2002)
Voluntary Service Overseas
Leonardo
Mirrors DRTV (2003)
Cancer Research UK
WWAV Rapp Collins
Hype (2004)
Hewlett Packard
Publicis Dialog
TV Licensing Student Campaign 04/05 (2005)
BBC TV Licensing
Proximity London
Serendipity - Pity to waste it (2006)
The Glenmorangie Company
Story
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